Anzahl der Einträge: 36. 2019
Homburg, Christian ; Wielgos, Dominik ; Kühnl, Christina
Digital business capability and its effect on firm performance.
Lam, Son K.
AMA Educators' Proceedings
30
ICM-2
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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2018
2017
2015
Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina
A grounded theory of customer experience management.
Hamilton, Rebecca W.
AMA Educators' Proceedings
25
198-199
In: Leveraging new technologies to create value : AMA Summer Educators' Conference 2014 ; San Francisco, California, 1 - 3 August 2014
(2015)
Red Hook, NY
[Konferenzveröffentlichung]
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Kühnl, Christina ; Homburg, Christian ; Fürst, Andreas ; Staritz, Matthias
A taxonomic perspective on the value creation chain.
138
In: EMAC 2015, Leuven, May 26-29 : collaboration in research
(2015)
Leuven
44th Conference of the European Marketing Academy (EMAC) 2015
[Konferenzveröffentlichung]
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2014
Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina
How Music Touches: Investigating the Influence of Sounds on Haptics.
Hunter, Gary
AMA Educators' Proceedings
25
C-80
In: AMA Winter Marketing Educators' Conference 2014 : Engaging customers ; Orlando, Florida, USA, 21 - 23 February 2014
(2014)
Red Hook, NY
[Konferenzveröffentlichung]
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2013
2012
2011
Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan
Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty.
Srinivasan, Raji
AMA Educators' Proceedings
22
130-131
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2011)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference
(St. Petersburg, FL)
[Konferenzveröffentlichung]
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Homburg, Christian ; Kühnl, Christina
Apples and apples or apples and oranges? A comparative analysis of success drivers in new product and new service development.
Iyer, Easwar
AMA Educators' Proceedings
21
186
In: AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2010
(Boston, Mass.)
[Konferenzveröffentlichung]
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2010
2009
2006
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