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Anzahl der Einträge: 37.

Zeitschriftenartikel

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2023) Someone out there? A study on the social presence of anthropomorphized chatbots. Computers in Human Behavior Amsterdam [u.a.] 139 Article 107513 1-18 [Zeitschriftenartikel]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2019) Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 36 3 386-400 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. (2018) Get the show on the road: Go-to-market strategies for e-innovations of start-ups. Journal of Business Research : JBR New York, NY 83 65-81 [Zeitschriftenartikel]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 (2016) The zero-price effect in a multicomponent product context. International Journal of Research in Marketing : IJRM Amsterdam 33 3 689-694 [Zeitschriftenartikel]

Feurer, Sven ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Woodside, Arch G. (2016) Applying configurational theory to build a typology of ethnocentric consumers. International Marketing Review Bradford ; Bingley 33 3 351-375 [Zeitschriftenartikel]

Dissertation

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 (2016) The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process. Mannheim [Dissertation]

Konferenzveröffentlichung

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Investigating consumers' hesitant adoption of medical artificial intelligence. Umashankar, Nita ; Lisjak, Monika AMA Educators' Proceedings 34 48-51 In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings (2023) Chicago, IL ; Red Hook, NY 2023 AMA Winter Academic Conference (Online (06.02.2023) und Nashville, TN (10.-12.02.2023)) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Investigating consumers’ hesitant adoption of medical artificial intelligence. Flavián-Blanco, Carlos ; Orús, Carlos ; Belanche, Daniel 99-103 In: AIRSI 2022 : technologies 4.0 in tourism, services & marketing ; conference proceedings, University of Zaragoza, Spain, 11-13 July 2022 (2022) Zaragoza AIRSI2022 (Zaragoza, Spain) [Konferenzveröffentlichung]

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Chatbot anthropomorphism: A way to trigger perceptions of social presence? Blanchard, Simon ; Epp, Amber ; Mallapragada, Girish AMA Educators' Proceedings 31 34-37 In: 2020 AMA Summer Academic Conference: Bridging Gaps: Marketing in an Age of Disruption (2021) Chicago, IL ; Red Hook, NY 2020 AMA Summer Academic Conference (Online) [Konferenzveröffentlichung]

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X A study on the social presence of anthropomorphized chatbots. Flavián-Blanco, Carlos 46-49 In: AIRSI 2020 conference proceedings : Zaragoza University, Spain, 3-4 September 2020 (2020) Zaragoza AIRSI2020, 2nd Artificial Intelligence & Robotics in Service Interactions: Trends, Benefits, and Challenges (Online) [Konferenzveröffentlichung]

Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 Within touching distances - customers' perceived closeness in mobile marketing. Article 64082 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Perceived social presence of anthropomorphized chatbots. Advances in Consumer Research 48 52-56 (2020) Duluth, MN Association for Consumer Research Conference 2020 (Online) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Isaac, Mathew The modest marketer: When skeptical consumers infer products to be longer-lasting than marketers claim. Paper 440 In: 48th EMAC annual conference : May 28 – 31, 2019, Universität Hamburg, Germany : proceedings (2019) Brussels EMAC 48th Annual Conference (Hamburg, Germany) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria The effectiveness of specific go-to-market strategies for digital innovation adoption: An abstract. Pantoja, Felipe ; Wu, Shuang ; Krey, Nina 281-282 In: Enlightened Marketing in Challenging Times : proceedings of the 2019 AMS World Marketing Congress (WMC) (2019) Cham 2019 AMS WMC (Edinburgh, UK) [Konferenzveröffentlichung]

Isaac, Mathew ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 The modest marketer: Do consumers ever assume that products last longer than marketers claim? Bagchi, Rajesh Advances in Consumer Research 47 656-657 In: ACR North American Conference 2019 (2019) Duluth, MN [u.a.] ACR North American Conference 2019 (Atlanta, GA) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Initial trust as an informational feeling for the adoption of digital innovations. Chandy, Rajesh AMA Educators' Proceedings 28 G-18 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Barth, Madeline ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 When words hurt - Emotional contagion in a company's Facebook apology. Advances in Consumer Research 45 518-519 (2017) Duluth, MN ACR Annual Conference (San Diego, CA) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hubert, Markus The launch of service innovations by start-ups : an investigation of (non-)adopters. Michelante, Graziella 17-18 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Making the Intangible Tangible: Launch Decisions for Service Innovations. AMA Winter and Summer Educators' Conference Proceedings 21-23 (2014) Chicago, Ill. American Marketing Association Winter Educators' Conference 2014 (Orlando, Fla.) [Konferenzveröffentlichung]

Präsentation auf Konferenz

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 Guardian of morality: When AI speaks up against verbally abusive customers. (2024) 2024 AMA Winter Academic Conference (Online) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 How do others feel about it? How emotional contagion via customer reviews influences consumer judgments. Proceedings / AMA Winter Academic Conference 33 258-260 In: 2022 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace ; February 10-11, virtual ; February 18-20,Las Vegas, Nevada (2022) Evanston, IL ; Omaha, NE AMA Winter Academic Conference 2022 (Online (10.-11.02.2022) und Las Vegas, NV (18.-20.02.2022)) [Präsentation auf Konferenz]

Isaac, Mathew ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 The modest marketer: Do consumers ever assume that products last longer than marketers claim? (2022) SCP 2022 Annual Conference : Society for Consumer Psychology (Online) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 How do others feel about it? How emotional contagion via customer reviews influences consumer judgments. (2022) SCP 2022 Annual Conference : Society for Consumer Psychology (Online) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Investigating consumers’ hesitant adoption of medical artificial intelligence. Advances in Consumer Research 50 241-242 (2022) Duluth, MN Association for Consumer Research Conference 2022 (Denver, CO) [Präsentation auf Konferenz]

Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 Getting personal: Mobile marketing as a strategic tool for personalization. (2018) EMAC 31st Doctoral Colloquium (Glasgow, UK) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Viehrig, Ryan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 I feel you! How catching on emotions via online customer reviews affects innovation adoption. (2017) 46th EMAC Annual Conference (Groningen, Netherlands) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Viehrig, Ryan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Contagious! On the Role of Emotional Contagion in Innovation Adoption Decisions. (2017) Society for Judgment and Decision Making Conference 2017 (Vancouver, BC) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Go-to-market-strategies for e-innovations: Propositions for future research. (2015) 18th AMS World Marketing Congress (Bari, Italy) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Launch tactics for service innovations : Review, synthesis, and ideas for future research. (2013) 42nd EMAC Annual Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Arbeitspapier

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2022) Künstliche Intelligenz im Gesundheitswesen: Kunden­seitige Resistenz und Maßnahmen zur Steigerung der Akzeptanz. Open Access IMU Research Insights Mannheim 77 [Arbeitspapier]
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Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2022) ,Fear of Missing Out’ (FOMO): Auslöser und Auswirkungen im Mobile Marketing. Open Access IMU Research Insights Mannheim 080 [Arbeitspapier]
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Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 (2021) Der Ton macht die Musik: Über die Effektivität eines persönlichen Tons in Mobile Notifications. Open Access IMU Research Insights Mannheim 71 [Arbeitspapier]
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Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2020) Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen. IMU Research Insights Mannheim 068 [Arbeitspapier]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2020) Making a first impression as a start-up: Strategies for a successful digital innovation launch. Open Access Mannheim Business Research Insights Mannheim 1 [Arbeitspapier]
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Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2019) Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups. IMU Research Insights Mannheim 062 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Rilling, Thomas (2015) Voraussetzungen und Auswirkung der Intensität von Marketingallianzen. IMU Research Insights Mannheim 033 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. (2014) Markteinführungsstrategien für informations- und kommunikationstechnologiebasierte Dienstleistungsinnovationen. IMU Research Insights Mannheim 025 [Arbeitspapier]

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