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Number of items:
6
.
Article
Homburg, Christian
;
Lüers, Thomas
(2008)
So steigert das Marketing den Unternehmenswert.
Absatzwirtschaft Düsseldorf [u.a.] H.3 46-50 [Article]
Book chapter
Homburg, Christian
;
Lüers, Thomas
(2007)
Grundlagen des Dienstleistungsmarketings und Beziehungsmanagements.
Stölzle, Wolfgang
Handbuch Kontraktlogistik Weinheim 245-261 [Book chapter]
Doctoral dissertation
Lüers, Thomas
(2006)
Shareholder Value-Orientierung im Marketing : Messung und Erfolgsauswirkung.
Wiesbaden [Doctoral dissertation]
Conference or workshop publication
Homburg, Christian
;
Kuester, Sabine
ORCID: 0000-0003-0985-2288
;
Lüers, Thomas
Shareholder Value Orientation of Marketing: The Construct and its Performance Implications.
Johnson, Jean L.
Marketing theory and applications 17 In: AMA Winter Educators' Conference 2006: Marketing Theory and Applications : Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA (2006) Chicago, Ill. [Conference or workshop publication]
Working paper
Homburg, Christian
;
Lüers, Thomas
(2007)
Wertorientiertes Marketing : durch Marketing den Unternehmenswert steigern.
Management Know-how Mannheim M108 [Working paper]
Preview
Koschate, Nicole
;
Lüers, Thomas
(2003)
Shareholder-value-orientiertes Preismanagement - durch effektives Preismanagement den Unternehmenswert steigern.
Management Know-how Mannheim M076 [Working paper]
Preview
This list was created automatically on
Fri Jan 27 05:05:54 2023 CET