Anzahl der Einträge: 14.
Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Decision-making authority in innovation development: A dual mediation model.
Lam, Son K.
AMA Educators' Proceedings
30
ICM-11
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Seizing the moment? Customers’ fear of missing out in mobile marketing.
Lam, Son K.
AMA Educators' Proceedings
30
CW-25
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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Böhmer, Franziska ; Barth, Madeline
Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale.
Lam, Son K.
AMA Educators' Proceedings
30
CC-64
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Ohnesorge, Frank
How are we actually doing? Performance assessment of BOP innovation projects.
Lam, Son K.
AMA Educators' Proceedings
30
MC-2
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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Homburg, Christian ; Wielgos, Dominik ; Kühnl, Christina
Digital business capability and its effect on firm performance.
Lam, Son K.
AMA Educators' Proceedings
30
ICM-2
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Dörfer, Sabrina ; Wieseke, Jan
The double-edged sword of corporate social responsibility in the luxury context.
Lam, Son K.
AMA Educators' Proceedings
30
CC-7
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
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Sipilä, Jenni ; Blatt, Inken ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
Overcoming the stigma - donations to stigmatized causes.
Lam, Son K.
AMA Educators' Proceedings
30
CC-6
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
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Sipilä, Jenni ; Alavi, Sascha ; Habel, Johannes ; Müller-Richter, Urs ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness.
Lam, Son K.
AMA Educators' Proceedings
30
CC-11
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
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Kraus, Florian ORCID: 0000-0001-6807-6544 ; Haumann, Till ; Ahearne, Michael ; Wieseke, Jan ; Lam, Son K.
When sales managers and salespeople disagree in the appreciation for their firm: The phenomenon of organizational identification tension.
Bharadwaj, Sundar
AMA Educators' Proceedings
23
111-112
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2012)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2012
(St. Petersburg)
[Konferenzveröffentlichung]
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