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Number of items: 7.

Article

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2011) Der Einfluss des Markenwerts auf die Unternehmensperformance. Business + Innovation : Steinbeis Executive Magazin Wiesbaden H.3 7-14 [Article]

Book

Landauer, Nina (2013) Produktportfoliomanagement : explorative Bestandsaufnahme und empirische Untersuchung der Erfolgswirkung. Wiesbaden [Book]

Doctoral dissertation

Landauer, Nina (2012) Product portfolio management conduct and its implication for performance. Mannheim [Doctoral dissertation]

Conference or workshop publication

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina Current Corporate Product Portfolio Management Practice: An Exploratory Study. Noble, Stephanie M. AMA Educators' Proceedings 22 51-52 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY [Conference or workshop publication]

Working paper

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina (2013) Managing the Product Portfolio for Success. IMU Research Insights Mannheim 013 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2009) Der Einfluss des Markenwertes auf die Unternehmensperformance. Open Access Management Know-how Mannheim M116 [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Landauer, Nina ; Becker, Andreas (2009) The Impact of Brand Value on Corporate Performance. Management Know-how Mannheim M116e [Working paper]

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