UL Website
|
Imprint
|
Privacy Policy
|
Print
|
Home
Browse
Fulltexts
University bibliography
Statistics
About MADOC
Help
Contact
Login
Advanced Search
Back to overview
Export results as
ASCII Citation
BibTeX
CSL JSON
Dublin Core
Dublin Core Extended for FP7 projects
Dublin Core SFX
EP3 XML
EndNote
HTML Citation
JSON
MARC21 XML
Multiline CSV
Office Document
Reference Manager
RSS 1.0
RSS 2.0
Citation
Order by:
Document Type
|
Year of publication
|
No order
Skip to:
Article
|
Doctoral dissertation
|
Conference presentation
|
Working paper
Number of items:
10
.
Article
Lanz, Andreas U.
;
Goldenberg, Jacob
;
Shapira, Daniel
;
Stahl, Florian
ORCID: 0000-0002-2846-3424
(2019)
Climb or jump: status-based seeding in user-generated content network.
Journal of Marketing Research : JMR Thousand Oaks, CA 56 3 361-378 [Article]
Doctoral dissertation
Lanz, Andreas U.
(2017)
Essays on marketing and online social networks.
Mannheim [Doctoral dissertation]
Preview
Conference presentation
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas U.
Who to target? Low- versus high-status seeding in user-generated content networks.
(2022) ISMS Marketing Science Conference (Online) [Conference presentation]
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas U.
Who to target? Low- versus high-status seeding in user-generated content networks.
(2022) European Marketing Academy Conference (EMAC) (Budapest, Hungary) [Conference presentation]
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas U.
Who to target? Low- versus high-status seeding in user-generated content networks.
(2021) Marketing in Israel (Israel) [Conference presentation]
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas U.
Who to target? Low- versus high-status seeding in user-generated content networks.
(2021) European Marketing Academy Conference (EMAC) (Madrid, Spain) [Conference presentation]
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas U.
Who to target? Low- versus high-status seeding in user-generated content networks.
(2021) ISMS Marketing Science Conference (Online) [Conference presentation]
Lanz, Andreas U.
;
Goldenberg, Jacob
;
Shapira, Daniel
;
Stahl, Florian
ORCID: 0000-0002-2846-3424
From zero to hero - how to balance lost returns and wasted investments using predictions of rare events.
(2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Conference presentation]
Lanz, Andreas U.
;
Goldenberg, Jacob
;
Shapira, Daniel
;
Stahl, Florian
ORCID: 0000-0002-2846-3424
Climb or jump - status-based seeding in user-generated content network.
(2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Conference presentation]
Working paper
Lanz, Andreas U.
;
Goldenberg, Jacob
;
Shapira, Daniel
;
Stahl, Florian
ORCID: 0000-0002-2846-3424
(2016)
Climb or jump - status-based seeding in user-generated content network.
Mannheim [Working paper]
Preview
This list was created automatically on
Tue Feb 7 04:40:31 2023 CET