Number of items: 8. Article
Book chapter
Doctoral dissertation
Conference or workshop publication
Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd ORCID: 0000-0002-1045-7413
How should companies set prices in offline and online channels? : comparing responses across consumer segments in a multichannel environment.
Haws, Kelly L.
AMA Educators' Proceedings
28
D-88-D-89
In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA
(2017)
Chicago, IL ; Red Hook, NY
Summer AMA Conference 2017
(San Francisco, CA)
[Conference or workshop publication]
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Conference presentation
Working paper
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