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Number of items: 7.


Homburg, Christian ; Lauer, Karin ; Vomberg, Arnd (2019) The multichannel pricing dilemma: Do consumers accept higher offline than online prices? International Journal of Research in Marketing : IJRM Amsterdam 36 4 597-612 [Article]

Doctoral dissertation

Lauer, Karin (2018) Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten. Mannheim [Doctoral dissertation]

Conference or workshop publication

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 A-15-A-16 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Conference or workshop publication]

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd How should companies set prices in offline and online channels? : comparing responses across consumer segments in a multichannel environment. Haws, Kelly L. AMA Educators' Proceedings 28 D-88-D-89 In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA (2017) Chicago, IL ; Red Hook, NY Summer AMA Conference 2017 (San Francisco, CA) [Conference or workshop publication]

Conference presentation

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd Long-term consumer responses to dynamic pricing. (2018) 8th annual Theory + Practice in Marketing (TPM) Conference (Los Angeles, CA) [Conference presentation]

Working paper

Homburg, Christian ; Lauer, Karin ; Vomberg, Arnd (2017) Preisdifferenzierung oder Preiskonsistenz? Zur Akzeptanz von Preisen im Offline- und Online-Vertriebskanal. IMU Research Insights Mannheim 054 [Working paper]

Homburg, Christian ; Lauer, Karin ; Vomberg, Arnd (2014) Multichannel Pricing - Status Quo und zukünftige Entwicklungen. IMU Research Insights Mannheim 029 [Working paper]

This list was created automatically on Fri Jun 18 05:27:03 2021 CEST