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Number of items: 2.

Article

Wieseke, Jan ; Homburg, Christian ; Lee, Nick (2008) Understanding the adoption of new brands through salespeople: a multilevel framework. Journal of the Academy of Marketing Science New York, NY [u.a.] 36 2 278-291 [Article]

Conference or workshop publication

Kraus, Florian ORCID: 0000-0001-6807-6544 ; Wieseke, Jan ; Lee, Nick ; Rajab, Thomas The dissemination of market orientation in sales organizations: A three level study of the direct and indirect influences of leaders' market orientation. AMA Winter and Summer Educators' Conference Proceedings 18 339-340 In: AMA Winter Educators' Conference 2007 : Marketing Theory and Applications; February 16-19, 2007, San Diego, Ca (2007) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2007 (San Diego, CA) [Conference or workshop publication]

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