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Number of items:
3
.
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Lehmann, Donald R.
(2017)
The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers.
Journal of the Academy of Marketing Science New York, NY 45 5 720-740 [Article]
Preview
Halbheer, Daniel
;
Stahl, Florian
ORCID: 0000-0002-2846-3424
;
Koenigsberg, Oded
;
Lehmann, Donald R.
(2014)
Choosing a Digital Content Strategy: How Much Should be Free?
International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 31 2 192-206 [Article]
Stahl, Florian
ORCID: 0000-0002-2846-3424
;
Heitmann, Mark
;
Lehmann, Donald R.
;
Neslin, Scott A.
(2012)
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.
Journal of Marketing : JM Thousand Oaks, CA 76 4 44-63 [Article]
This list was created automatically on
Sun Mar 26 05:52:00 2023 CEST