Anzahl der Einträge: 2. Konferenzveröffentlichung
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Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie
Borrowed plumes: What drives us to buy counterfeit brands?
Manning, Kenneth C.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
20
56-57
In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
(2010)
Chicago, IL
2010 AMA Marketing and Public Policy Conference
(Denver, CO)
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.
Investigating adolescents' perceived brand stress: Scale development, antecedents and consequences.
Manning, Kenneth C.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
20
3
In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
(2010)
Chicago, IL
2010 AMA Marketing and Public Policy Conference "Sustainability and Society"
(Denver, CO)
[Konferenzveröffentlichung]
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