Anzahl der Einträge: 2.
2017
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Albrecht, Carmen-Maria ; Heinrich, Daniel ; Mathew, Joseph
Together we can make it: Exploring why consumers engage in boycotts.
Campbell, Colin L.
71
In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
(2017)
Cham
2011 Academy of Marketing Science World Marketing Congress (WMC)
(Reims, France)
[Konferenzveröffentlichung]
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Mathew, Joseph ; Spake, Deborah F. ; Albrecht, Carmen-Maria
Branding Universities: An Updated View of Factors Underlying College Choice.
Campbell, Colin L.
370-372
In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
(2017)
Cham
2011 Academy of Marketing Science World Marketing Congress (WMC)
(Reims, France)
[Konferenzveröffentlichung]
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