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Anzahl der Einträge: 9.

Zeitschriftenartikel

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Lengler-Graiff, Lars ; Scheidler, Sabrina ; Mende, Gina ; Wieseke, Jan (2020) Listen to the voice of the customer - First steps towards stakeholder democracy. Open Access Business Ethics Oxford [u.a.] 29 3 510-527 [Zeitschriftenartikel]
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Vorschau

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Sipilä, Jenni ; Sen, Sankar ; Mende, Gina ; Wieseke, Jan (2018) Are two reasons better than one? The role of appeal type in consumer responses to sustainable products. Journal of Consumer Psychology : JCP Hoboken, NJ 28 4 644-664 [Zeitschriftenartikel]

Konferenzveröffentlichung

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Lengler-Graiff, Lars ; Scheidler, Sabrina ; Mende, Gina ; Wieseke, Jan Listen to the voice of the customer - a field-experimental study on customer involvement in corporate social responsibility. Annual Meeting Proceedings / Academy of Management 2018,1 13503 In: Annual Meeting Proceedings / Academy of Management (2018) Chicago, IL 78th Annual Meeting of the Academy of Management (Chicago, IL) [Konferenzveröffentlichung]

Mende, Gina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan ; Schmitz, Christian Joining virtual brand communities : does every honeymoon have it's hangover? Hennig-Thurau, Thosten AMA Educators' Proceedings 27 C-96 In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016 (2016) Chicago, Ill. ; Red Hook, NY AMA Winter Marketing Educators' Conference 2016 (Las Vegas, NV) [Konferenzveröffentlichung]

Präsentation auf Konferenz

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Lengler-Graiff, Lars ; Scheidler, Sabrina ; Mende, Gina ; Wieseke, Jan Listen to the voice of the customer - a field-experimental study on customer involvement in corporate social responsibility. (2018) 8th Business and Society Research Seminar 2018 (Mannheim, Germany) [Präsentation auf Konferenz]

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Mende, Gina ; Sipilä, Jenni Meat is Murder! How Guilt Appeals Work. (2017) AMA Winter Marketing Educators' Conference (Orlando, FL) [Präsentation auf Konferenz]

Mende, Gina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan ; Schmitz, Christian Joining virtual brand communities : does every honeymoon have it's hangover? (2016) CIARG Conference (Henley-on-Thames, GB) [Präsentation auf Konferenz]

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Sen, Sankar ; Mende, Gina ; Wieseke, Jan Are two Reasons really better than one? What Companies can do (Wrong) in Selling Sustainable Products. (2015) AMA Summer Marketing Educators' Conference (Chigaco, IL) [Präsentation auf Konferenz]

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Sen, Sankar ; Mende, Gina ; Wieseke, Jan Team Up For the Environment! Encouraging Customers’ Sustainable Purchase Behavior through Marketing Communication Strategies. (2014) CIARG Conference (Amsterdam, NL) [Präsentation auf Konferenz]

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