Schuhmacher, Monika C. ; Kuester, SabineORCID: 0000-0003-0985-2288Leveraging customer knowledge for new products in B2C: Drivers and performance implications.Munuera, José Luis
EIASM Conference Proceedings Series
233-234
In: The innovation in crisis time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010
(2010)
Brussels
17th International Product Development Management Conference
(Murcia, Spain)
[Konferenzveröffentlichung]
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