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Citation

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Number of items: 7.

Article

Schoenmueller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2023) Frontiers: Polarized America: From political polarization to preference polarization. Open Access Marketing Science Catonsville, MD 42 1 48-60 [Article]
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Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2020) The polarity of online reviews: Prevalence, drivers and implications. Journal of Marketing Research : JMR Chicago, Ill. 57 5 853-877 [Article]

Conference presentation

Meil, Victoria ; Beichert, Maximilian ; Netzer, Oded The gender pay flip in influencer marketing: small men, big women, bigger earnings. (2025) EMAC 2025, 54th Annual Conference of the European Marketing Academy (Madrid, Spain) [Conference presentation]

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 The pattern of online reviews. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Conference presentation]

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 Tell me who your brands are and I will tell you who you vote for. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Conference presentation]

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 The pattern of online reviews. (2017) 46th European Marketing Academy Conference (Groningen, The Netherlands) [Conference presentation]

Working paper

Hartmann, Jochen ; Heitmann, Mark ; Schamp, Christina ; Netzer, Oded (2019) The power of brand selfies in consumer-generated brand images. Columbia Business School Research Paper Rochester, NY [Working paper]

This list was created automatically on Tue Jul 14 05:12:33 2026 CEST