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Number of items: 5.

Article

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2020) The polarity of online reviews: Prevalence, drivers and implications. Journal of Marketing Research : JMR Chicago, Ill. 57 5 853-877 [Article]

Conference presentation

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 The pattern of online reviews. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Conference presentation]

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 Tell me who your brands are and I will tell you who you vote for. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Conference presentation]

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian ORCID: 0000-0002-2846-3424 The pattern of online reviews. (2017) 46th European Marketing Academy Conference (Groningen, Netherlands) [Conference presentation]

Working paper

Hartmann, Jochen ; Heitmann, Mark ; Schamp, Christina ; Netzer, Oded (2019) The power of brand selfies in consumer-generated brand images. Columbia Business School Research Paper Rochester, NY [Working paper]

This list was created automatically on Fri Jun 18 05:29:36 2021 CEST