Anzahl der Einträge: 3. Konferenzveröffentlichung
Schuhmacher, Monika C. ; Kuester, Sabine  ORCID: 0000-0003-0985-2288 ; Tremel, Maurus
Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement.
Noble, Stephanie M.
AMA Educators' Proceedings
22
9-10
In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2011
(San Francisco, CA)
[Konferenzveröffentlichung]
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Homburg, Christian ; Allmann, Jan ; Totzek, Dirk
The Differential Profit Impact of Distributive, Procedural, and Interactional Price Fairness in Buyer-Seller Relationships.
Noble, Stephanie M.
AMA Educators' Proceedings
22
549-550
In: Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; San Francisco, California, USA, 5 - 7 August 2011
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators' Conference 2011
(San Francisco, CA)
[Konferenzveröffentlichung]
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