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Book chapter

Nuneva, Adriana M. ; Crisand, Marcel ; Woywode, Michael (2013) Fallstudie: Weltweite Markenführung am Beispiel der Heidelberger Druckmaschinen AG. Perlitz, Manfred Internationales Management UTB Konstanz [u.a.] 8481 560-567 [Book chapter]

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