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Working paper

Bauer, Hans H. ; Neumann, Marcus M. ; Haber, Tobias E. ; Olic, Klaudia (2005) Markendifferenzierung mittels irrelevanter Attribute : eine experimentelle Studie. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W085 [Working paper]
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