Back to overview
Export results as [feed] RSS 1.0 [feed] RSS 2.0
Order by: Document Type | Year of publication | No order
Number of items: 1.

Conference or workshop publication

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Designing the marketing mix when launching a technological radical innovation. Open Access Perks, Helen Proceedings of the 19th International Product Development Management Conference "Transformative Research in Product and service innovation" 219-220 In: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference (2012) Brussels The 19th EIASM International Product Development Management Conference (IPDM) (Manchester, UK) [Conference or workshop publication]
[img]
Preview

This list was created automatically on Sat Jun 19 05:00:10 2021 CEST