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Conference or workshop publication

Falk, Tomas ; Hammerschmidt, Maik No More Equal Slices - Getting More Out of Your Service Efforts. Perks, Keith J. Proceedings ... EMAC conference / European Marketing Academy 1-5 In: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings (2008) Brighton [Conference or workshop publication]

Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H. Efficiency through relevance - how brand relevance impacts the performance of brand management. Perks, Keith J. Proceedings ... EMAC conference / European Marketing Academy 1-6 In: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings (2008) Brighton 37th EMAC Annual Conference 2008 (Brighton, UL) [Conference or workshop publication]

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