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Schamp, Christina ; Permann, Alexander ; Leeflang, Peter ; Heitmann, Mark Sales effects of cause-related marketing campaigns and their moderators. Knoeferle, Klemens Advances in Consumer Research 128 In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 / / EMAC (2016 : Oslo) (2016) Oslo 45th EMAC Annual Conference 2016 (Oslo, Norway) [Conference or workshop publication]

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