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Piercy, Niall ; Campbell, Colin ; Heinrich, Daniel (2012) Suboptimal segmentation: Assessing the use of demographics in financial services advertising. Journal of Financial Services Marketing : JFSM Basingstoke 16 3/4 173-182 [Article]

Campbell, Colin ; Piercy, Niall ; Heinrich, Daniel (2012) When Companies get caught: The Effect of Consumers discovering undesirable firm Engagement online. Journal of Public Affairs Chichester [u.a.] 12 2 120-126 [Article]

This list was created automatically on Thu Jun 24 07:14:44 2021 CEST