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Number of items: 3.

Article

Homburg, Christian ; Klarmann, Martin ; Reimann, Martin ; Schilke, Oliver (2012) What Drives Key Informant Accuracy? Journal of Marketing Research : JMR Chicago, Ill. 49 4 594-608 [Article]

Homburg, Christian ; Schilke, Oliver ; Reimann, Martin (2009) Triangulation von Umfragedaten in der Marketing- und Managementforschung. Die Betriebswirtschaft : DBW Stuttgart 69 2 173-193 [Article]

Conference presentation

Homburg, Christian ; Schilke, Oliver ; Reimann, Martin ; Klarmann, Martin Triangulation of Survey Data in Marketing and Management Research: Concepts, Findings, and Guidelines. (2009) AMA Winter Educators\\\' Conference (Tampa, USA) [Conference presentation]

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