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Number of items: 6.

Book chapter

Rilling, Thomas (2013) Tesla Motors Inc.: Silicon Valley is Getting Started to E-nable Mobility for the Masses. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 95-104 [Book chapter]

Rilling, Thomas (2009) Tata Motors Ltd.: An Indian Elephant Makes a Foray into the Global Auto-Market. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 95-105 [Book chapter]

Doctoral dissertation

Rilling, Thomas (2010) Marketing alliances - formation, intensity, and performance consequences. Mannheim [Doctoral dissertation]

Conference or workshop publication

Rilling, Thomas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Managers' marketing alliance formation behavior - The impact of company external conditions and managers' personality traits. Beckmann, Suzanne C. Proceedings ... EMAC Conference : 39th 2010, Copenhagen, Denmark, June 1-4 / European Marketing Academy 99-100 In: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings (2010) Frederiksberg EMAC 2010 (Copenhagen, Denmark) [Conference or workshop publication]

Working paper

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Rilling, Thomas (2015) Voraussetzungen und Auswirkung der Intensität von Marketingallianzen. IMU Research Insights Mannheim 033 [Working paper]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rilling, Thomas (2010) Managers' marketing alliance formation behavior : The role of external factors and managers' personality traits. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W132e [Working paper]
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