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Anzahl der Einträge: 7.

Zeitschriftenartikel

Spanjol, Jelena ; Noble, Charles H. ; Baer, Markus ; Bogers, Marcel ; Bohlmann, Jonathan ; Bouncken, Ricarda B. ; Bstieler, Ludwig ; De Luca, Luigi M. ; Garcia, Rosanna ; Gemser, Gerda ; Grewal, Dhruv ; Hoegl, Martin ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kumar, Minu ; Lee, Ruby ; Mahr, Dominik ; Nakata, Cheryl ; Ordanini, Andrea ; Rindfleisch, Aric ; Seidel, Victor P. ; Sorescu, Alina ; Verganti, Roberto ; Wetzels, Martin (2024) Fueling innovation management research: Future directions and five forward-looking paths. Open Access The Journal of Product Innovation Management Oxford 41 5 893-948 [Zeitschriftenartikel]
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Konferenzveröffentlichung

Ahearne, Michael ; Haumann, Till ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Wieseke, Jan Challenging the Bounds of Marketing thoughts on Identification: A Relational Perspective. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 147-148 In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 (2013) Chicago, Ill. ; Red Hook, NY AMA Winter Marketing Educators' Conference 2013 (Las Vegas, Nev.) [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Using price strategy to manage adoption barriers of radical new products. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 123-124 In: Proceedings of the 2013 AMA Winter Marketing Educators' Conference (2013) Chicago, Ill. ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. Rindfleisch, Aric AMA Educators' Proceedings 24 207-208 In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013 (2013) Chicago, IL ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Konferenzveröffentlichung]

Homburg, Christian ; Prigge, Jana-Kristin ; Bohrer, Laura Stimulating Customer Engagement and Referral Behavior Using Social Network Information Services. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 4 In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 (2013) Red Hook, NY [Konferenzveröffentlichung]

Prigge, Jana-Kristin ; Fürst, Andreas ; Homburg, Christian Marketing-Mix Centralization in Subsidiaries: How Much is Enough or Too Much? Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 393 In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 (2013) Red Hook, NY [Konferenzveröffentlichung]

Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Scheidler, Sabrina Talk is silver; silence is golden? A field-experimental study on determinants of successful CSR communication. Rindfleisch, Aric AMA Educators' Proceedings 24 57 In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 (2013) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2013 (Las Vegas, NV) [Konferenzveröffentlichung]

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