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Konferenzveröffentlichung

Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. Open Access Rita, Paulo 216 In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings (2012) Brussels [Konferenzveröffentlichung]
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Ebertin, Cornelia ; Bornemann, Torsten ; Hattula, Stefan ; Kraus, Florian ORCID: 0000-0001-6807-6544 Applying Financial Portfolio Theory to Introductory Pattern Decisions of Product Generations: An Empirical Study. Rita, Paulo Proceedings of the 41th EMAC Conference 306 In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings (2012) Lisbon [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. Open Access Rita, Paulo Proceedings of the 41th EMAC Conference, Lisbon, 22-25 May 2012 217 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Konferenzveröffentlichung]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Winkler, Manolo Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. Open Access Rita, Paulo 275 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Konferenzveröffentlichung]
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Kühnl, Christina ; Goecke, Caroline Firm-internal Consequences of Customer Integration in New Product Development. Rita, Paulo 137 In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings (2012) Lisbon [Konferenzveröffentlichung]

Imschloß, Monika ; Homburg, Christian ; Kühnl, Christina Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments. Rita, Paulo 213-214 In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings (2012) Lisbon [Konferenzveröffentlichung]

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