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Conference or workshop publication

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. Brand Stress and How Consumers Cope With it? - An Exploratory Study. Robinson, Leroy Developments in Marketing Science 31 In: Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008 (2008) Coral Gables, Fla. [Conference or workshop publication]

Bauer, Hans H. ; Albrecht, Carmen-Maria An Exploratory Study of Consumers’ Shopping Stress, its Antecedents and its Consequences. Robinson, Leroy Developments in Marketing Science 31 In: Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008 (2008) Coral Gables, Fla. [Conference or workshop publication]

Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel ; Haber, Tobias E. The Power of Passion - Assessing Antecedents and Outcomes of Brand Passion. Robinson, Leroy Developments in Marketing Science 31 In: Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008 (2008) Coral Gables, Fla. [Conference or workshop publication]

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