Ruhnau, Robin-ChristopherORCID: 0000-0002-8174-7071Creating customer engagement value by winning back lost customers.Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin
AMA Educators' Proceedings
32
197-199
In: 2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online
(2021)
Chicago, IL ; Red Hook, NY
2021 AMA Winter Academic Conference
(Online)
[Konferenzveröffentlichung]
Ruhnau, Robin-ChristopherORCID: 0000-0002-8174-7071 ; Harz, NathalieCustomer engagement and the true value of a lost customer.
Proceedings of the European Marketing Academy Conference, 2019
486
In: 48th EMAC Annual Conference : May 28-31, 2019, Universität Hamburg, Germany : Proceedings
(2019)
Hamburg
48th EMAC Annual Conference
(Hamburg, Germany)
[Konferenzveröffentlichung]
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