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Number of items: 8.

Doctoral dissertation

Ruhnau, Robin-Christopher ORCID: 0000-0002-8174-7071 (2020) Kundenrückgewinnungsmanagement : die Integration von Customer Engagement zum erweiterten Verständnis der Wertschöpfung von Rückgewinnungsmaßnahmen. Mannheim [Doctoral dissertation]

Conference or workshop publication

Ruhnau, Robin-Christopher ORCID: 0000-0002-8174-7071 Creating customer engagement value by winning back lost customers. Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin AMA Educators' Proceedings 32 197-199 In: 2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online (2021) Chicago, IL ; Red Hook, NY 2021 AMA Winter Academic Conference (Online) [Conference or workshop publication]

Bamberger, Boas ; Ruhnau, Robin-Christopher ORCID: 0000-0002-8174-7071 ; Wahlig, Dominik Learning cross-selling from peers: How networking affects cross-selling and sales performance. Monfort, Abel tba In: 50th EMAC Annual Conference : May 25 - 28, 2021, ESIC Business and Marketing School, Madrid: proceedings (2021) Brussels 50th EMAC Annual Conference 2021 (Online) [Conference or workshop publication]

Bamberger, Boas ; Ruhnau, Robin-Christopher ORCID: 0000-0002-8174-7071 ; Wahlig, Dominik Learning cross-selling from coworkers? How networking facilitates cross-selling and salesperson performance. Deeter-Schmelz, Dawn R. 51 In: Proceedings of the Global Sales Science Institute Annual Conference 2021 (2021) Aalen ; Totton Global Sales Science Institute Annual Conference (Online) [Conference or workshop publication]

Ruhnau, Robin-Christopher ORCID: 0000-0002-8174-7071 ; Harz, Nathalie Win-back success beyond purchases: The true value of a lost customer. A2020-62543 In: 49th EMAC Annual Conference: May 26 - 29, 2020, Corvinus University Budapest : Proceedings (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Conference or workshop publication]

Ruhnau, Robin-Christopher ORCID: 0000-0002-8174-7071 ; Harz, Nathalie Customer engagement and the true value of a lost customer. Proceedings of the European Marketing Academy Conference, 2019 486 In: 48th EMAC Annual Conference : May 28-31, 2019, Universität Hamburg, Germany : Proceedings (2019) Hamburg 48th EMAC Annual Conference (Hamburg, Germany) [Conference or workshop publication]

Conference presentation

Ruhnau, Robin-Christopher ORCID: 0000-0002-8174-7071 Customer engagement: Redefining win-back success beyond purchases. (2020) AMA Summer Academic Conference 2020 (Online) [Conference presentation]

Working paper

Homburg, Christian ; Ruhnau, Robin-Christopher ORCID: 0000-0002-8174-7071 (2020) Die Wertschöpfung von Rückgewinnungsmaßnahmen: mehr als nur Umsatz. IMU Research Insights Mannheim 067 [Working paper]

This list was created automatically on Tue Jun 22 05:34:22 2021 CEST