Anzahl der Einträge: 6.
Bauer, Hans H. ; Heinrich, Daniel ; Schönmüller, Verena
Practice what you preach! Consumers perception and acceptance of a price increase justified by a company's social commitment.
Bharadwaj, Sundar
AMA Winter and Summer Educators' Conference Proceedings
23
256-257
In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
(2013)
Red Hook, NY
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, FL)
[Konferenzveröffentlichung]
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