Advanced Search
Back to overview
Export results as [feed] RSS 1.0 [feed] RSS 2.0

Citation

Order by: Document Type | Year of publication | No order
Skip to: 2005 | 2004
Number of items: 3.

2005

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Schmitt, Philipp (2005) Customer-Based Brand Equity in the Team Sport Industry : Operationalization and Impact on the Economic Success. European Journal of Marketing : EJM Bradford 39 5/6 496-513 [Article]

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Schmitt, Philipp (2005) The Importance of Customer-Based Brand Equity In the Team Sport Industry. European Journal of Marketing : EJM Bradford 39 5/6 496-513 [Article]

2004

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Schmitt, Philipp (2004) Die Erfolgsrelevanz der Markenstärke in der 1. Fußball-Bundesliga. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W075 [Working paper]
[img]
Preview

This list was created automatically on Wed Feb 11 06:37:33 2026 CET