Zeitschriftenartikel

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2021) Who should wear the pants? An empirical investigation of functional decision-making authority in innovation development. International Journal of Innovation Management : IJIM Singapur [u.a.] 25 2 , Article 2150019 1-28 [Zeitschriftenartikel]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2021) A configural perspective of BoP innovation capability. International Journal of Innovation Management : IJIM Singapur [u.a.] 25 5, Articel 2150060 [Zeitschriftenartikel]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Shainesh, Gangadharan (2020) What frugal products are and why they matter: A cross-national multi-method study. Journal of Cleaner Production Amsterdam [u.a.] 246 Article 118977 1-19 [Zeitschriftenartikel]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2019) How pricing teams develop effective pricing strategies for new products. The Journal of Product Innovation Management Oxford 36 1 66-86 [Zeitschriftenartikel]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2019) Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 36 3 386-400 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hultink, Erik Jan (2018) Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations. The Journal of Product Innovation Management Oxford 35 1 106-124 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. (2018) Get the show on the road: Go-to-market strategies for e-innovations of start-ups. Journal of Business Research : JBR New York, NY 83 65-81 [Zeitschriftenartikel]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) Reversing gears : Inverting the innovation-flow paradigm with reverse innovation. Research-Technology Management Abingdon 61 1 46-57 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hanker, Anna-Lena (2018) Investigating antecedents and stage-specific effects of customer integration intensity on new product success. International Journal of Innovation Management : IJIM Singapur [u.a.] 22 4 [Zeitschriftenartikel]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2015) Divide tariffs and prosper? A focus on the role of need for cognition. Marketing : Zeitschrift für Forschung und Praxis ; ZFP München 37 2 101-108 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik (2015) Comparing the incomparable? How consumers judge the price fairness of new products. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 32 3 272-283 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Woodside, Arch G. (2014) Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments. Journal of Global Fashion Marketing : JGfM Abingdon 5 1 1-25 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Gast, Barbara ; Worgul, Andreas (2013) Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors. The Journal of Product Innovation Management Oxford [u.a.] 30 3 533-544 [Zeitschriftenartikel]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2012) Identification of Lead User Characteristics: Driving the Quality of Service Innovation Ideas. Creativity and Innovation Management Hoboken, NJ 21 4 427-442 [Zeitschriftenartikel]

Buchkapitel

Schuhmacher, Monika C. ; Heß, Silke C. (2013) Amazon: How Amazon Establishes a Global Reach in E-tailing. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 455-462 [Buchkapitel]

Heß, Silke C. ; Schuhmacher, Monika C. (2009) Amazon: International Expansion of an E-tailer. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] [Buchkapitel]

Dissertation

Schuhmacher, Monika C. (2010) Kundenintegration in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie. Wiesbaden [Dissertation]

Konferenzveröffentlichung

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Shainesh, Gangadharan What frugal products are and why they matter: A structured abstract. Wu, Shuang 375-376 In: Marketing opportunities and challenges in a changing global marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) annual conference (2020) Cham 2019 AMS Annual Conference (Vancouver, BC, Canada) [Konferenzveröffentlichung]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Decision-making authority in innovation development: A dual mediation model. Lam, Son K. AMA Educators' Proceedings 30 ICM-11 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria The effectiveness of specific go-to-market strategies for digital innovation adoption: An abstract. Pantoja, Felipe ; Wu, Shuang ; Krey, Nina 281-282 In: Enlightened Marketing in Challenging Times : proceedings of the 2019 AMS World Marketing Congress (WMC) (2019) Cham 2019 AMS WMC (Edinburgh, UK) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Innovation at the Bottom-of-the-Pyramid (BOP): a conceptualization of BOP innovation capability. EIASM Conference Proceedings Series 25 In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal (2018) Brussels 25th IPDMC (Porto, Portugal) [Konferenzveröffentlichung]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. The dispersion of departmental decision-making authority in innovation development. EIASM Conference Proceedings Series 25 In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal (2018) Brussels 25th IPDMC (Porto, Portugal) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Innovation for the Bottom-of-the-Pyramid. Condoit, Jodie 543 In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia (2018) Adelaide, Australia ANZMAC 2018 (Adelaide, Australia) [Konferenzveröffentlichung]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Development process for business model innovations : same, same or different? Chandy, Rajesh AMA Educators' Proceedings 28 B-16 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Initial trust as an informational feeling for the adoption of digital innovations. Chandy, Rajesh AMA Educators' Proceedings 28 G-18 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Reverse innovation : how to use emerging markets as a source of corporate competitive advantage. Chandy, Rajesh AMA Educators' Proceedings 28 I-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Reinartz, Dominik ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Is there no time like the present? An investigation of hold decisions in the innovation process. Chandy, Rajesh AMA Educators' Proceedings 28 G-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea competitions in new service development: Co-creation with a certain consumer group. Campbell, Colin L. 429-432 In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress (2017) Cham 15th Biennial World Marketing Congress (Reims, France) [Konferenzveröffentlichung]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Business model innovation : four approaches, one goal. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Do all roads lead to Rome? A meta-analysis on collaboration with external partners in new product development. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Internal or external? A meta-analysis on collaboration in the development of innovations. Knöferle, Klemens 92 In: Marketing in the age of data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 45th EMAC Annual Conference 2016 (Oslo, Norway) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid. Knoeferle, Klemens 74 In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 2016 EMAC Conference (Oslo, Norway) [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Development of successful really new products: the ‘over-collaboration’ effect at different stages of the new product development process. Brown, Tom AMA Educators' Proceedings 26 F-18 In: AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World : Proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA. (2015) Red Hook, NY [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hubert, Markus The launch of service innovations by start-ups : an investigation of (non-)adopters. Michelante, Graziella 17-18 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Reinartz, Dominik ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 The greatest of faults is to be conscious of none: exploring decision errors in reviewing innovation projects. Michelante, Graziella 183-184 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 How to use emerging markets as an innovation incubator for developed markets: a conceptual framework. Michelante, Graziella 221-222 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Team meeting! Our innovation will rock, but how shall we price it? Michelante, Graziella 79-81 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Schael, Tobias ; Petrich, Wolfgang ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Virtual knowledge broker : same, same, but different! Michelante, Graziella 189-191 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Making the Intangible Tangible: Launch Decisions for Service Innovations. AMA Winter and Summer Educators' Conference Proceedings 21-23 (2014) Chicago, Ill. American Marketing Association Winter Educators' Conference 2014 (Orlando, Fla.) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Siegk, Johanna Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed Markets. Ledwith, Ann 209-210 In: 21st International Product Development Management Conference “Innovation through Engineering, Business & Design : Limerick, Ireland, June 15-17, 2014 ; conference papers/book of abstracts (2014) Limerick [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations? Bigné, Enrique Proceedings of the 2014 EMAC Conference 196 In: 43rd European Marketing Academy Conference (EMAC) : Paradigm Shifts & Interactions ; 3-6 June 2014, Valencia, Spain ; conference proceedings (2014) Valencia [Konferenzveröffentlichung]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Stakeholder configuration for the development of successful radical new services. Proceedings ... EMAC Conference 42 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Communication when pricing alignable and nonalignable value-added services. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 191-192 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Using price strategy to manage adoption barriers of radical new products. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 123-124 In: Proceedings of the 2013 AMA Winter Marketing Educators' Conference (2013) Chicago, Ill. ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. Rindfleisch, Aric AMA Educators' Proceedings 24 207-208 In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013 (2013) Chicago, IL ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Konferenzveröffentlichung]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 The Role of Price When Products are Really New:Single, Dual, or multiple? ANZMAC Conference Proceedings Paper 111 (2013) Dunedin, NZ ANZMAC 2013 (Auckland, NZ) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? ANZMAC Conference Proceedings Paper 164 (2013) Dunedin, NZ ANZMAC Annual Conference 2013 (Auckland, NZ) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Designing the marketing mix when launching a technological radical innovation. Perks, Helen Proceedings of the 19th International Product Development Management Conference "Transformative Research in Product and service innovation" 219-220 In: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference (2012) Brussels The 19th EIASM International Product Development Management Conference (IPDM) (Manchester, UK) [Konferenzveröffentlichung]

Vorschau

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven Co-creation in new service development: An experiment. Bharadwaj, Sundar AMA Educators' Proceedings 23 120-121 In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, IL ; Red Hook, NY 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, FL) [Konferenzveröffentlichung]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 258-259 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Konferenzveröffentlichung]

Vorschau

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Winkler, Manolo Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. Rita, Paulo 275 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Konferenzveröffentlichung]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. Rita, Paulo Proceedings of the 41th EMAC Conference, Lisbon, 22-25 May 2012 217 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Konferenzveröffentlichung]

Vorschau

Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. Rita, Paulo 216 In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings (2012) Brussels [Konferenzveröffentlichung]

Vorschau

Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Bharadwaj, Sundar AMA Educators' Proceedings 23 258-259 In: 2012 AMA Winter Educators’ Conference Marketing Theory and Applications (2012) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2012 (St. Petersburg, Russia) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea contests in new service development: Whom to integrate and how? EIASM Conference Proceedings Series 231-232 In: 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands : Proceedings (2011) Brussels 18th International Product Development Management Conference (Delft, Netherlands) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group? Campbell, Colin L. 440-443 In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011 (2011) Ruston, Louis. [u.a.] AMS 2011 World Marketing Congress (Reims, France) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Tremel, Maurus Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. Noble, Stephanie M. AMA Educators' Proceedings 22 9-10 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2011 (San Francisco, CA) [Konferenzveröffentlichung]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Leveraging customer knowledge for new products in B2C: Drivers and performance implications. Munuera, José Luis EIASM Conference Proceedings Series 233-234 In: The innovation in crisis time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010 (2010) Brussels 17th International Product Development Management Conference (Murcia, Spain) [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Customer integration: Antecedents and consequences. Kakouris, Alexandros Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts 32-33 In: Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts (2010) Reading ECIE 2010 (Athen, Greece) [Konferenzveröffentlichung]

Präsentation auf Konferenz

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Get over it! How a previous decision outcome affects decision-makers inclination towards escalation of commitment. (2020) 27th Innovation and Product Development Management Conference, IPDMC 2020 (Online) [Präsentation auf Konferenz]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Shainesh, Gangadharan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Adding to the frugal innovation discourse: conceptualizing and measuring product frugality. (2017) 24th Innovation Product Development Management Conference (Reykjavik, Iceland) [Präsentation auf Konferenz]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. The emergence of the innovation department - Departmental decision influence and decision influence dispersion in innovation development. (2017) 30th EMAC Doctoral Colloquium (Groningen, The Netherlands) [Präsentation auf Konferenz]

Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. The emergence of the innovation department - Departmental decision influence and decision influence dispersion in innovation development. (2017) 2017 PDMA-UNH Innovation Doctoral Consortium (Durham, NH) [Präsentation auf Konferenz]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Processes for business model innovation: Structured or intuitive? (2016) EURAM 2016 Conference (Paris) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Go-to-market-strategies for e-innovations: Propositions for future research. (2015) 18th AMS World Marketing Congress (Bari, Italy) [Präsentation auf Konferenz]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 How to develop appropriate pricing strategies for innovations: An input-process-output model of pricing team effectiveness. (2015) 44th EMAC Annual Conference 2015 (Leuven, Belgium) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Feurer, Sven ; Holthusen, Christoph ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Perception of complexity in pricing schemes – A conjoint-based approach. (2015) EMAC Conference 2015: Collaboration in Research (Leuven, Belgium) [Präsentation auf Konferenz]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Using price strategy to manage adoption barriers of radical new products. (2013) AMA Winter Marketing Educators' Conference 2013 (Las Vegas, Nev.) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Communication when pricing alignable and nonalignable value-added services. (2013) EMAC Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Stakeholder configuration for the development of successful radical new services. (2013) EMAC Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Launch tactics for service innovations : Review, synthesis, and ideas for future research. (2013) 42nd EMAC Annual Conference (Istanbul, Turkey) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 The Role of Price When Products are Really New:Single, Dual,or multiple? (2013) ANZMAC 2013 (Auckland, NZ) [Präsentation auf Konferenz]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? (2013) ANZMAC 2013 (Auckland, NZ) [Präsentation auf Konferenz]

Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. (2012) EMAC Conference (Lisboa, Portugal) [Präsentation auf Konferenz]

Schuhmacher, Monika C. Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. (2012) EMAC Conference (Lisboa, Portugal) [Präsentation auf Konferenz]

Schuhmacher, Monika C. Designing the marketing mix when launching a technological radical innovation. (2012) International Product Development Management Conference (Manchester, UK) [Präsentation auf Konferenz]

Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. (2012) EMAC Conference 2012 (Lisboa, Portugal) [Präsentation auf Konferenz]

Schuhmacher, Monika C. Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. (2011) AMA Summer Marketing Educators' Conference (San Francisco, Calif.) [Präsentation auf Konferenz]

Schuhmacher, Monika C. Integrating Customers in New Product Development. (2011) 33rd Annual PDMA Conference Research Forum (Anaheim, Calif.) [Präsentation auf Konferenz]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas New service development - It's not the same at all. (2010) 17th International Product Development Management Conference (Murcia, Spain) [Präsentation auf Konferenz]

Schuhmacher, Monika C. Consumer Evaluations of Intelligent Products. (2009) 16th IPDM Conference (Enschede, Netherlands) [Präsentation auf Konferenz]

Arbeitspapier

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Welle, Markus ; Schuhmacher, Monika C. (2020) Der Einfluss vorheriger Entscheidungsergebnisse auf die Fortführung scheiternder Innovationsprojekte. IMU Research Insights Mannheim 065 [Arbeitspapier]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2020) Making a first impression as a start-up: Strategies for a successful digital innovation launch. Mannheim Business Research Insights Mannheim 1 [Arbeitspapier]

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2019) Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups. IMU Research Insights Mannheim 062 [Arbeitspapier]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) How pricing teams develop effective pricing strategies for new products. IMU Research Insights Mannheim 056 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Deker, Johannes ; Schuhmacher, Monika C. (2016) Ist die Zusammenarbeit mit externen Kooperationspartnern in der Neuproduktentwicklung erfolgreich? - Eine Meta-Analyse. IMU Research Insights Mannheim 044 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura ; Schuhmacher, Monika C. (2015) Geschäftsmodellinnovation: Vier Ansätze führen zum Ziel. IMU Research Insights Mannheim 036 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Reinartz, Dominik ; Schuhmacher, Monika C. (2015) Terminierung oder Fortführung von Innovationsprojekten: Entscheidungsprozess und Einflussfaktoren. IMU Research Insights Mannheim 030 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Herbst, Laura (2014) Wie sagen wir es unseren Kunden: Einführung von Preisen für zuvor kostenlose wertschöpfende Dienstleistungen. IMU Research Insights Mannheim 023 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Deker, Johannes ; Schuhmacher, Monika C. (2014) Die Auswirkung von Kollaborationsvielfalt auf den Erfolg von radikal neuen Produkten entlang des Produktentwicklungsprozesses. IMU Research Insights Mannheim 028 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. (2014) Markteinführungsstrategien für informations- und kommunikationstechnologiebasierte Dienstleistungsinnovationen. IMU Research Insights Mannheim 025 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. (2013) Managing Business Activities in Lower-End Consumer Segments in Emerging Markets. IMU Research Insights Mannheim 015 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. (2013) Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden. IMU Research Insights Mannheim 020 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. (2012) Can service customers handle price complexity? IMU Research Insights Mannheim 007 [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas (2010) Erfolgsfaktoren von Innovationen in der Dienstleistungsindustrie unter Berücksichtigung von Branchenunterschieden. Management Know-how Mannheim M122 [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Tremel, Maurus (2010) Die Kommunikationswirkung des Sponsor-Event-Fits - Eine Analyse anhand einer Weltmeisterschaft. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W133 [Arbeitspapier]

Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Werner, Ben D. (2008) Open Innovation in Innovation Networks : Insights into the Automobile Industry. Management Know-how Mannheim M109e [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Lenz, Christine ; Mantel, Julius (2008) An Input-Process-Output Investigation of NPD Team Performance. Management Know-how Mannheim M114e [Arbeitspapier]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Werner, Ben D. (2007) Die Bedeutung von Open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie. Management Know-how Mannheim M109 [Arbeitspapier]

Vorschau