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Number of items:
1
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Conference or workshop publication
Janda, Sergej von
ORCID: 0000-0003-1183-429X
;
Pomering, Alan
;
Kuester, Sabine
ORCID: 0000-0003-0985-2288
Judging a book by its cover: The power of wine label design in shaping consumers’ product perceptions.
Terblanche, Nic S.
WIP 13, 207-208 In: Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR) (2019) Stellenbosch, South Africa 2019 Academy of Wine Business Research Conference (Stellenbosch, South Africa) [Conference or workshop publication]
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