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Doctoral dissertation
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Working paper
Number of items:
2
.
Doctoral dissertation
Thomsen, Jennifer
(2012)
The role of electronic word of mouth marketing in new product launch.
Mannheim [Doctoral dissertation]
Working paper
Kuester, Sabine
ORCID: 0000-0003-0985-2288
;
Thomsen, Jennifer
(2012)
Drivers of eWOM Marketing for Successful New Product Launch.
IMU Research Insights Mannheim 010 [Working paper]
This list was created automatically on
Sat Jan 28 04:53:15 2023 CET