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Citation

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Skip to: Article | Doctoral dissertation
Number of items: 2.

Article

Homburg, Christian ; Tischer, Moritz (2023) Customer journey management capability in business‑to‑business markets: Its bright and dark sides and overall impact on firm performance. Open Access Journal of the Academy of Marketing Science New York, NY 51 5 1046-1074 [Article]
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Doctoral dissertation

Tischer, Moritz (2022) Customer Experience Management in Business-to-Business-Märkten : eine branchenübergreifende Untersuchung zu Konzeption, Messung und Wirkungen. Mannheim [Doctoral dissertation]

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