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Number of items: 2.

Heinrich, Daniel ; Hampel, Stefan ; Bauer, Hans H. You Don't Get a Second Chance at a First Impression! - Assessing the Impact of TV Ads on Perceived Brand Personality. Tojib, Dewi Sustainable Management and Marketing : Australian & New Zealand Marketing Academy Conference Proceedings 2009 1-11 In: Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, 30 November-2 December 2009, Crown Promenade, Melbourne, Victoria (2009) Melbourne, Victoria [Conference or workshop publication]

Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan ; Hippner, Hajo Analyzing the Effectiveness of Refined Premium Printed Ads. Tojib, Dewi Sustainable Management and Marketing : Australian & New Zealand Marketing Academy Conference Proceedings 2009 1-11 In: Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, 30 November-2 December 2009, Crown Promenade, Melbourne, Victoria (2009) Melbourne [Conference or workshop publication]

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