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Number of items: 4.


Bauer, Hans H. ; Heinrich, Daniel ; Toma, Boris (2011) Datenqualität in der Online-Marktforschung. Absatzwirtschaft Düsseldorf 54 10 32-34 [Article]

Conference or workshop publication

Toma, Boris ; Heinrich, Daniel ; Bauer, Hans H. Second Generation Measures for Determining Data Quality in Marketing Research. Srinivasan, Raji AMA Educators' Proceedings 22 68-69 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2011 (Austin, TX) [Conference or workshop publication]

Conference presentation

Toma, Boris Introducing new methods of assessing data quality in marketing research. (2010) Korean Academy of Marketing Science Annual Conference (Tokio, Japan) [Conference presentation]

Toma, Boris True Lies in Online Research - How to Determine Accuracy in Web Surveys. (2010) 2010 Association for Consumer Research North American Conference (Jacksonville, USA) [Conference presentation]

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