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Number of items: 23.

Article

Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie (2014) How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations. Journal of Business Research : JBR New York, NY 67 6 1114-1122 [Article]

Homburg, Christian ; Totzek, Dirk (2011) Das eigene Geschäftsmodell verstehen. Sales-Business : das Entscheidermagazin für Vertrieb und Marketing Wiesbaden 20 7/8 18-20 [Article]

Homburg, Christian ; Koschate, Nicole ; Totzek, Dirk (2010) How price increases affect future purchases: The role of mental budgeting, income, and framing. Psychology & Marketing New York, NY 27 1 36-53 [Article]

Homburg, Christian ; Totzek, Dirk ; Droll, Mathias (2010) All customers are equal, but some are more equal. Should firms prioritize their customers? GfK Marketing Intelligence Review Nürnberg 2 1 16-25 [Article]

Scholl, Michael ; Totzek, Dirk (2010) Die Preispolitik professionalisieren. Harvard Business Manager Hamburg 32 4 42-50 [Article]

Totzek, Dirk ; Alavi, Sascha (2010) Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf Wiesbaden 62 8 533-562 [Article]

Homburg, Christian ; Bornemann, Torsten ; Totzek, Dirk (2009) Preannouncing Pioneering versus Follower Products: What Should the Message Be? Journal of the Academy of Marketing Science New York, NY 37 3 310-327 [Article]

Homburg, Christian ; Steiner, Viviana ; Totzek, Dirk (2009) Managing dynamics in a customer portfolio. Journal of Marketing : JM Thousand Oaks, CA 73 5 70-89 [Article]

Homburg, Christian ; Droll, Mathias ; Totzek, Dirk (2008) Customer Prioritization: Does It Pay Off and How Should It Be Implemented? Journal of Marketing : JM Thousand Oaks, CA 72 5 110-130 [Article]

Book

Homburg, Christian ; Totzek, Dirk (2011) Preismanagement auf Business-to-Business-Märkten. Wiesbaden [Book]

Book chapter

Homburg, Christian ; Klarmann, Martin ; Totzek, Dirk (2013) Using Multi-Informant Designs to Adress Key Informant and Common Method Bias. Diamantopoulos, Adamantios Quantitative Marketing and Marketing Management Wiesbaden 81-102 [Book chapter]

Homburg, Christian ; Totzek, Dirk (2011) Preismanagement auf B2B-Märkten: Zentrale Entscheidungsfelder und Erfolgsfaktoren. Homburg, Christian Preismanagement auf Business-to-Business-Märkten Wiesbaden 13-69 [Book chapter]

Homburg, Christian ; Droll, Mathias ; Totzek, Dirk (2011) Kundenpriorisierung in der Marktbearbeitung: Erfolgswirkung und Erfolgsfaktoren der Umsetzung. Homburg, Christian Handbuch Vertriebsmanagement Wiesbaden 105-122 [Book chapter]

Doctoral dissertation

Totzek, Dirk (2011) Preisverhalten im Wettbewerb : eine empirische Untersuchung von Einflussfaktoren und Auswirkungen im Business-to-Business-Kontext. Wiesbaden [Doctoral dissertation]

Conference or workshop publication

Homburg, Christian ; Allmann, Jan ; Totzek, Dirk The Differential Profit Impact of Distributive, Procedural, and Interactional Price Fairness in Buyer-Seller Relationships. Noble, Stephanie M. AMA Educators' Proceedings 22 549-550 In: Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY AMA Summer Educators' Conference 2011 (San Francisco, CA) [Conference or workshop publication]

Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in Pricing. Dato-on, Mary Conway Proceedings of the ... Annual Conference of the Academy of Marketing Science 34 222 In: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference (2011) Ruston, LA ; Cham AMS 40th Anniversary Conference 2011 (Coral Gables, Fla.) [Conference or workshop publication]

Conference presentation

Homburg, Christian ; Totzek, Dirk Pricing Issues in B2B-Markets. (2012) ISBM Academic Conference (Chicago, Ill.) [Conference presentation]

Homburg, Christian ; Allmann, Jan ; Totzek, Dirk Inaccurate Price Fairness Judgments by Suppliers in Buyer-Seller Relationships: Preconditions and Outcomes. (2012) 41st Annual EMAC Conference (Lisbon, Portugal) [Conference presentation]

Homburg, Christian ; Totzek, Dirk The Effects of Organizational Price Perceptions and Incentives on Price Concessions in B2B-Markets. (2011) International Symposium on Contemporary Issues in Branding and Pricing (St. Petersburg, Russia) [Conference presentation]

Homburg, Christian ; Totzek, Dirk Why Do Managers Give Price Concessions? The Role of Organizational Price Perceptions. (2010) AMA Winter Educators\\\' Conference (New Orleans, USA) [Conference presentation]

Working paper

Homburg, Christian ; Ott, Evelyn ; Totzek, Dirk (2012) How to Successfully Conduct Price Negotiations in Business Markets. IMU Research Insights Mannheim 011 [Working paper]

Homburg, Christian ; Totzek, Dirk (2012) Rules for successful competitive pricing in business markets. IMU Research Insights Mannheim 002 [Working paper]

Homburg, Christian ; Allmann, Jan ; Totzek, Dirk (2012) The Profit Impact of Price Fairness in Buyer-Seller Relationships. IMU Research Insights Mannheim 003 [Working paper]

This list was created automatically on Mon Jan 30 04:40:26 2023 CET