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Number of items: 2.

Article

Bauer, Hans H. ; Reichardt, Tina ; Exler, Stefanie ; Tränka, Eva (2007) Utility-based design of mobile ticketing applications - a conjoint-analytical approach. International Journal of Mobile Communications : IJMC Genève 5 4 457-473 [Article]

Working paper

Bauer, Hans H. ; Reichardt, Tina ; Tränka, Eva (2006) Mehrwertorientierte Gestaltung von Mobile Ticketing : eine empirische Untersuchung von Nutzeranforderungen. Open Access Management Know-how Mannheim M103 [Working paper]
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