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Homburg, Christian ; Ukrainets, Kateryna (2021) Saving money or losing face? An international study on socialstigmatization in discount stores. Open Access Psychology & Marketing New York, NY 38 5 908-932 [Article]

Ukrainets, Kateryna ; Homburg, Christian (2021) Fight or flight: Can marketing tools help consumers cope with self-discrepancies and social identity threat? Open Access Journal of Consumer Behaviour Chichester 20 6 1591-1604 [Article]

Doctoral dissertation

Ukrainets, Kateryna (2021) Die Bedrohung der sozialen Identität von Konsumenten : eine internationale Studie über ihre Quellen und die Marketinginstrumente zur Minderung ihrer negativen Folgen. Mannheim [Doctoral dissertation]

This list was created automatically on Sat Feb 4 05:09:18 2023 CET