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Number of items: 4.


Homburg, Christian ; Vollmayr, Josef ; Hahn, Alexander (2014) Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of Marketing : JM Thousand Oaks, CA 78 3 38-61 [Article]

Homburg, Christian ; Vollmayr, Josef (2012) Vertriebserfahrung zahlt sich aus. High Potential München 2012 1 22-25 [Article]

Doctoral dissertation

Vollmayr, Josef (2014) Die Gestaltung des Vertriebssystems : Erfolgsfaktoren und finanzielle Auswirkungen. Mannheim [Doctoral dissertation]

Working paper

Homburg, Christian ; Vollmayr, Josef ; Hahn, Alexander (2012) The Performance Implications and Success Factors of Channel Design and Channel Management on B2B Markets. IMU Research Insights Mannheim 006 [Working paper]

This list was created automatically on Fri Jan 27 05:06:34 2023 CET