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Citation

Order by: Document Type | Year of publication | No order
Skip to: 2014 | 2012
Number of items: 4.

2014

Homburg, Christian ; Vollmayr, Josef ; Hahn, Alexander (2014) Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of Marketing : JM Thousand Oaks, CA 78 3 38-61 [Article]

Vollmayr, Josef (2014) Die Gestaltung des Vertriebssystems : Erfolgsfaktoren und finanzielle Auswirkungen. Mannheim [Doctoral dissertation]

2012

Homburg, Christian ; Vollmayr, Josef (2012) Vertriebserfahrung zahlt sich aus. High Potential München 2012 1 22-25 [Article]

Homburg, Christian ; Vollmayr, Josef ; Hahn, Alexander (2012) The Performance Implications and Success Factors of Channel Design and Channel Management on B2B Markets. IMU Research Insights Mannheim 006 [Working paper]

This list was created automatically on Fri Oct 16 05:30:45 2026 CEST