Anzahl der Einträge: 4. 2014
2012
Wieseke, Jan ; Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie  ORCID: 0000-0002-8981-3379 ; Strotmann, Wolf-Christian ; Weber, Daniel
There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations.
Bharadwaj, Sunda
AMA Educators' Proceedings
23
264
In: AMA winter educators conference 2012 : St. Petersburg, Florida, USA, 17-19 February 2012
(2012)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2012
(St. Petersburg, FL)
[Konferenzveröffentlichung]
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2009
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Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Weber, Daniel ; Strotmann, Wolf-Christian
Pay what you want - successful in the long run? Conceptualization of a measurement model for a dynamic experimental study.
56
In: Conference proceedings : 5th Marketing Dynamics Conference, January 4-6th, 2009, University of Waikato, Hamilton, New Zealand
(2009)
Hamilton, NZ
5th Marketing Dynamics Conference
(Hamilton, NZ)
[Konferenzveröffentlichung]
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