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Citation

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Skip to: 2016 | 2012
Number of items: 2.

2016

Wymer, Walter ; Gross, Hellen P. ; Helmig, Bernd (2016) Nonprofit brand strength : what is it? How is it measured? What are its outcomes? Voluntas : International Journal of Voluntary and Nonprofit Organizations Dordrecht [u.a.] 27 3 1448-1471 [Article]

2012

Wymer, Walter ; Scholz, Hellen ; Helmig, Bernd Developing and Validating a Scale for Nonprofit Brand Strength. (2012) 41st Annual Coference of the European Marketing Academy (EMAC) [Conference presentation]

This list was created automatically on Fri Feb 13 05:40:13 2026 CET