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Book chapter

Tscheulin, Dieter K. ; Helmig, Bernd ; Dietrich, Martin ; Philipp, U. J. (2003) Dienstleistungsmarketing im Gesundheitswesen. Zenger, Christoph A. Management im Gesundheitswesen und in der Gesundheitspolitik Bern [u.a.] 329-341 [Book chapter]

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