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Citation

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Number of items: 1.

Conference or workshop publication

Kraus, Florian ORCID: 0000-0001-6807-6544 ; Lingenfelder, Michael ; Zimmer, Dominic Company-Reputation versus Division-Reputation: Which One Strikes Through? - A Customer Segments-based Investigation. AMA Winter and Summer Educators' Conference Proceedings (2009) Chicago, Ill. AMA Winter Marketing Educators' Conference 2009 (Tampa, Flo.) [Conference or workshop publication]

This list was created automatically on Sat Feb 4 04:50:52 2023 CET