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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C.
Price complexity and perceptions of price fairness: The moderating effect of need for cognition.
Bharadwaj, Sundar
AMA Winter and Summer Educators' Conference Proceedings
23
258-259
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2012)
Chicago, Ill.
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, Fla.)
[Konferenzveröffentlichung]
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![[img]](/style/images/fileicons/application_pdf.png) ![](/31041/1.haspreviewThumbnailVersion/Kuester_et_al._2012.pdf) Vorschau |
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M
S
Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven
Co-creation in new service development: An experiment.
Bharadwaj, Sundar
AMA Educators' Proceedings
23
120-121
In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
(2012)
Chicago, IL ; Red Hook, NY
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, FL)
[Konferenzveröffentlichung]
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![[img]](/style/images/fileicons/application_pdf.png) ![](/31037/1.haspreviewThumbnailVersion/Schuhmacher_Kuester_Feurer_2012.pdf) Vorschau |
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Spanjol, Jelena ; Noble, Charles H. ; Baer, Markus ; Bogers, Marcel ; Bohlmann, Jonathan ; Bouncken, Ricarda B. ; Bstieler, Ludwig ; De Luca, Luigi M. ; Garcia, Rosanna ; Gemser, Gerda ; Grewal, Dhruv ; Hoegl, Martin ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kumar, Minu ; Lee, Ruby ; Mahr, Dominik ; Nakata, Cheryl ; Ordanini, Andrea ; Rindfleisch, Aric ; Seidel, Victor P. ; Sorescu, Alina ; Verganti, Roberto ; Wetzels, Martin
(2024)
Fueling innovation management research: future directions and five forward-looking paths.
The Journal of Product Innovation Management
Oxford
tba
tba
1-56
[Zeitschriftenartikel]
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