Volltexte - MADOC

Fakultäten und Einrichtungen (9591)
- Fakultät für Betriebswirtschaftslehre (1558)
  - Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-) (21)

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Zeitschriftenartikel

Albrecht, Carmen-Maria ; Hattula, Stefan ; Lehmann, Donald R. (2017) The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers.

Journal of the Academy of Marketing Science New York, NY 45 5 720-740 [Zeitschriftenartikel]

Vorschau

Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D. (2016) Customer response to interactional service experience - The role of interaction environment.

Journal of Service Management Bingley 27 5 704-729 [Zeitschriftenartikel]

Vorschau

Schoenmueller, Verena ; Netzer, Oded ; Stahl, Florian

(2023) Frontiers: Polarized America: From political polarization to preference polarization.

Marketing Science Catonsville, MD 42 1 48-60 [Zeitschriftenartikel]

Vorschau

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas (2024) Revenue generation through influencer marketing.

Journal of Marketing : JM Thousand Oaks, CA 88 4 40-63 [Zeitschriftenartikel]

Vorschau

Goldenberg, Jacob ; Lanz, Andreas ; Shapira, Daniel ; Stahl, Florian

(2024) Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors.

Journal of Marketing : JM Thousand Oaks, CA 88 5 111-130 [Zeitschriftenartikel]

Vorschau

Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

(2024) Buying future endorsements from prospective influencers on user-generated content platforms.

Journal of Marketing Research : JMR Thousand Oaks, CA 61 5 839-857 [Zeitschriftenartikel]

Vorschau

Bayerl, Andreas ; Schoenmueller, Verena ; Goldenberg, Jacob ; Stahl, Florian

(2025) The weekend effect in online reviews.

Journal of Marketing Research : JMR Chicago, Ill. 0022-2437 Oktober 2025 01-76 [Zeitschriftenartikel]

Vorschau

Dissertation

Lanz, Andreas U. (2017) Essays on marketing and online social networks.

Mannheim [Dissertation]

Vorschau

Valli, Veronica (2018) Essays on choice under uncertainty and framing effects in marketing.

Mannheim [Dissertation]

Vorschau

Moradi, Ben (2025) Essays on the strategic role of message consistency in employer branding and omni-channel-recruiting.

Mannheim [Dissertation]

Vorschau

Konferenzveröffentlichung

Stahl, Florian

; Bartels, Daniel M. ; Valli, Veronica The effects of framing subscription benefits as price discounts or time bonuses on time preferences.

Moreau, Page Advances in Consumer Research 44 634 In: Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27-30th (2016) Duluth, MN 2016 ACR Conference (Berlin, Germany) [Konferenzveröffentlichung]

Vorschau

Albrecht, Carmen-Maria ; Finkel, Ariane Stephanie Dominique ; Nothhelfer, Katja What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate psychopathy on product, stock and employer attractiveness.

Kim, Juran 436-437 In: Bridging Asia and the World: Global Platform for Interface Between Marketing and Management : 2016 Global Marketing Conference,Conference Proceedings (2016) Hong Kong 2016 Global Marketing Conference (Hong Kong, China) [Konferenzveröffentlichung]

Vorschau

Albrecht, Carmen-Maria ; Häger, Pietro How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity.

Kim, Juran 173-174 In: 2016 Global Marketing Conference at Hong Kong "Bridging Asia and the World: Global Platform for Interface between Marketing and Management" : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings (2016) Hong Kong 2016 Global Marketing Conference (Hong Kong, Hong Kong) [Konferenzveröffentlichung]

Vorschau

Förste, Markus ; Nadj, Mario ; Knäble, Merlin ; Mädche, Alexander ; Gehrmann, Leonie ; Stahl, Florian

An interactive machine learning system for image advertisements.

Schneegass, Stefan ; Pfleging, Bastian ; Kern, Dagmar 574-577 In: MuC '21: Proceedings of Mensch und Computer 2021 : Tagungsband (2021) New York, NY Mensch und Computer 2021, MuC 2021 (Ingolstadt, Gemany) [Konferenzveröffentlichung]