2024
Spanjol, Jelena ; Noble, Charles H. ; Baer, Markus ; Bogers, Marcel ; Bohlmann, Jonathan ; Bouncken, Ricarda B. ; Bstieler, Ludwig ; De Luca, Luigi M. ; Garcia, Rosanna ; Gemser, Gerda ; Grewal, Dhruv ; Hoegl, Martin ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kumar, Minu ; Lee, Ruby ; Mahr, Dominik ; Nakata, Cheryl ; Ordanini, Andrea ; Rindfleisch, Aric ; Seidel, Victor P. ; Sorescu, Alina ; Verganti, Roberto ; Wetzels, Martin
(2024)
Fueling innovation management research: future directions and five forward-looking paths.
The Journal of Product Innovation Management
Oxford
tba
tba
1-56
[Zeitschriftenartikel]
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2023
Blečić, Aleksandar ORCID: 0000-0003-4757-6499 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Barth, Madeline
Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences.
Umashankar, Nita ; Lisjak, Monika
AMA Educators' Proceedings
34
623-626
In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings
(2023)
Chicago, IL ; Red Hook, NY
2023 AMA Winter Academic Conference
(Online (06.02.2023) und Nashville, TN (10.-12.02.2023))
[Konferenzveröffentlichung]
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Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Investigating consumers' hesitant adoption of medical artificial intelligence.
Umashankar, Nita ; Lisjak, Monika
AMA Educators' Proceedings
34
48-51
In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings
(2023)
Chicago, IL ; Red Hook, NY
2023 AMA Winter Academic Conference
(Online (06.02.2023) und Nashville, TN (10.-12.02.2023))
[Konferenzveröffentlichung]
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2022
Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X
Not so intelligent after all – consumer perceptions of AI-induced errors.
Humphreys, Ashlee ; Packard, Grant ; Gielens, Katrijn
Proceedings / AMA Winter Academic Conference
33
121-123
In: 2022 AMA Winter Academic Conference: reconnecting and reconceiving the marketplace ; February 10-11, virtual ; February 18-20, Las Vegas, Nevada ; proceedings
(2022)
Evanston, IL ; Omaha, NE
AMA Winter Academic Conference 2022
(Online (10.-11.02.2022) und Las Vegas, NV (18.-20.02.2022))
[Konferenzveröffentlichung]
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Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Investigating consumers’ hesitant adoption of medical artificial intelligence.
Flavián-Blanco, Carlos ; Orús, Carlos ; Belanche, Daniel
99-103
In: AIRSI 2022 : technologies 4.0 in tourism, services & marketing ; conference proceedings, University of Zaragoza, Spain, 11-13 July 2022
(2022)
Zaragoza
AIRSI2022
(Zaragoza, Spain)
[Konferenzveröffentlichung]
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2021
2020
Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X
The influence of innovative customer complaints on organizational response behavior.
Lukas, Bryan
AMA Educators' Proceedings
31
PDI-24
In: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings
(2020)
Chicago, IL
2020 AMA Winter Academic Conference
(San Diego, CA)
[Konferenzveröffentlichung]
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Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X
A study on the social presence of anthropomorphized chatbots.
Flavián-Blanco, Carlos
46-49
In: AIRSI 2020 conference proceedings : Zaragoza University, Spain, 3-4 September 2020
(2020)
Zaragoza
AIRSI2020, 2nd Artificial Intelligence & Robotics in Service Interactions: Trends, Benefits, and Challenges
(Online)
[Konferenzveröffentlichung]
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Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288
From being a rater to being rated: The effects of customer ratings in platform markets.
Russell-Bennett, Rebekah
398-400
In: 11th SERVSIG 2020 : High tech and high touch: The future of human service, Brisbane, Australia, 2020, 9-12 July : book of abstracts
(2020)
Brisbane, Australia
11th SERVSIG 2020 (conference canceled)
(Brisbane, Australia)
[Konferenzveröffentlichung]
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2019
Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Decision-making authority in innovation development: A dual mediation model.
Lam, Son K.
AMA Educators' Proceedings
30
ICM-11
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
|
|
Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Seizing the moment? Customers’ fear of missing out in mobile marketing.
Lam, Son K.
AMA Educators' Proceedings
30
CW-25
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
|
|
Böhmer, Franziska ; Barth, Madeline
Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale.
Lam, Son K.
AMA Educators' Proceedings
30
CC-64
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
|
|
Janda, Sergej von ORCID: 0000-0003-1183-429X ; Ohnesorge, Frank
How are we actually doing? Performance assessment of BOP innovation projects.
Lam, Son K.
AMA Educators' Proceedings
30
MC-2
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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2018
Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Vector space models of brands.
Luo, Xueming
98
In: 40th Annual ISMS Marketing Science Conference : June 13 - 16, 2018, Fox School of Business, Temple University, Philadelphia, PA
(2018)
Catonsville, MD
40th Annual ISMS Marketing Science Conference (2018)
(Philadelphia, PA)
[Konferenzveröffentlichung]
|
|
Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Innovation for the Bottom-of-the-Pyramid.
Condoit, Jodie
543
In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia
(2018)
Adelaide, Australia
ANZMAC 2018
(Adelaide, Australia)
[Konferenzveröffentlichung]
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2017
Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hillebrand, Christina
Exploring heterogeneity in the BOP consumer market.
Robinson, Linda
ANZMAC Conference Proceedings
366
In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 : Marketing for Impact : proceedings, 4 – 6 December 2017, RMIT University, Melbourne, Australia
(2017)
Melbourne, NZ
ANZMAC 2017
(Melbourne, NZ)
[Konferenzveröffentlichung]
|
|
2016
2015
Schuhmacher, Monika C. ; Schael, Tobias ; Petrich, Wolfgang ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Virtual knowledge broker : same, same, but different!
Michelante, Graziella
189-191
In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015
(2015)
Brussels
[Konferenzveröffentlichung]
|
|
2014
2013
Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura
The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services.
Rindfleisch, Aric
AMA Educators' Proceedings
24
207-208
In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013
(2013)
Chicago, IL ; Red Hook, NY
2013 AMA Winter Marketing Educators' Conference
(Las Vegas, Nev.)
[Konferenzveröffentlichung]
|
|
2012
Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven
Co-creation in new service development: An experiment.
Bharadwaj, Sundar
AMA Educators' Proceedings
23
120-121
In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
(2012)
Chicago, IL ; Red Hook, NY
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, FL)
[Konferenzveröffentlichung]
|
![[img]](/style/images/fileicons/application_pdf.png) ![](/31037/1.haspreviewThumbnailVersion/Schuhmacher_Kuester_Feurer_2012.pdf) Vorschau |
|
Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C.
Price complexity and perceptions of price fairness: The moderating effect of need for cognition.
Bharadwaj, Sundar
AMA Winter and Summer Educators' Conference Proceedings
23
258-259
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2012)
Chicago, Ill.
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, Fla.)
[Konferenzveröffentlichung]
|
![[img]](/style/images/fileicons/application_pdf.png) ![](/31041/1.haspreviewThumbnailVersion/Kuester_et_al._2012.pdf) Vorschau |
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2011
Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee
Idea contests in new service development: Whom to integrate and how?
EIASM Conference Proceedings Series
231-232
In: 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands : Proceedings
(2011)
Brussels
18th International Product Development Management Conference
(Delft, Netherlands)
[Konferenzveröffentlichung]
|
|
Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee
Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group?
Campbell, Colin L.
440-443
In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011
(2011)
Ruston, Louis. [u.a.]
AMS 2011 World Marketing Congress
(Reims, France)
[Konferenzveröffentlichung]
|
|
Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Tremel, Maurus
Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement.
Noble, Stephanie M.
AMA Educators' Proceedings
22
9-10
In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2011
(San Francisco, CA)
[Konferenzveröffentlichung]
|
|
2010
Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith
Product bundling or mental simulation: What is more effective in reducing usage barriers?
Brady, Michael K.
AMA Educators' Proceedings
21
54-55
In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
(2010)
Chicago, IL ; Red Hook, NY
AMA Winter Educators Conference 2010
(New Orleans, LA)
[Konferenzveröffentlichung]
|
|
Rilling, Thomas ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Managers' marketing alliance formation behavior - The impact of company external conditions and managers' personality traits.
Beckmann, Suzanne C.
Proceedings ... EMAC Conference : 39th 2010, Copenhagen, Denmark, June 1-4 / European Marketing Academy
99-100
In: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings
(2010)
Frederiksberg
EMAC 2010
(Copenhagen, Denmark)
[Konferenzveröffentlichung]
|
|
Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Customer integration: Antecedents and consequences.
Kakouris, Alexandros
Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts
32-33
In: Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts
(2010)
Reading
ECIE 2010
(Athen, Greece)
[Konferenzveröffentlichung]
|
|
2009
Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C.
Managing Customers' Adoption Barriers.
Reynolds, Kristy
AMA Winter and Summer Educators' Conference Proceedings
20
292-293
In: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
|
|
2008
2007
Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian
Entry Strategies and Product Takeoff.
36th EMAC Conference, Reykjavik, Iceland, May 22-25 2007; proceedings
In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
(2007)
Reykjavik, Iceland
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Huber, Frank
In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust.
36th EMAC Conference, Reykjavik, Iceland, May 22-25 2007; proceedings
In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
(2007)
Reykjavik, Iceland
[Konferenzveröffentlichung]
|
|
Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer
Brands as Means of Self-Expression: A Cross-Cultural Study.
Deans, Kenneth R.
ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings
1670-1678
In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
(2007)
Dunedin, NZ
[Konferenzveröffentlichung]
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2006
2005
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