A
B
D
E
G
Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
The dynamic effects of customers’ attributions of coproduction motives for customer’s satisfaction over time.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
K-43
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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H
Herden, Christina J. ; Alliu, Ervin ; Cakici, André ; Cormier, Thibaut ; Deguelle, Catherine ; Gambhir, Sahil ; Griffiths, Caleb ; Gupta, Shrishti ; Kamani, Sahil R. ; Kiratli, Yonca-Selda ; Kispataki, Máté ; Lange, Greta ; Moles de Matos, Leandro ; Tripero Moreno, Laura ; Betancourt Nuñez, Héctor Alain ; Pilla, Venkata ; Raj, Balresh ; Roe, James ; Skoda, Markus ; Song, Youye ; Ummadi, Praveen Kumar ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
(2021)
“Corporate Digital Responsibility” : New corporate responsibilities in the digital age.
Sustainability Management Forum = NachhaltigkeitsManagementForum : SMF
Heidelberg
29
1
13-29
[Zeitschriftenartikel]
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K
M
Mende, Gina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan ; Schmitz, Christian
Joining virtual brand communities : does every honeymoon have it's hangover?
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
C-96
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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R
S
Scheidler, Sabrina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan
Not guilty? The many faces of corporate social responsibility and the role of consumers’ perceived guilt as a determinant of boycotting.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
L-17
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Dörfer, Sabrina ; Wieseke, Jan
The double-edged sword of corporate social responsibility in the luxury context.
Lam, Son K.
AMA Educators' Proceedings
30
CC-7
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
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Sipilä, Jenni ; Blatt, Inken ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
Overcoming the stigma - donations to stigmatized causes.
Lam, Son K.
AMA Educators' Proceedings
30
CC-6
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
|
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Sipilä, Jenni ; Alavi, Sascha ; Habel, Johannes ; Müller-Richter, Urs ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness.
Lam, Son K.
AMA Educators' Proceedings
30
CC-11
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
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T
V
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