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2019

Hartmann, Jochen ; Heitmann, Mark ; Schamp, Christina ; Netzer, Oded (2019) The power of brand selfies in consumer-generated brand images. Columbia Business School Research Paper Rochester, NY [Working paper]

Schamp, Christina ; Heitmann, Mark ; Katzenstein, Robin (2019) Consideration of ethical attributes along the consumer decision-making journey. Journal of the Academy of Marketing Science New York, NY 47 2 328-348 [Article]

Hartmann, Jochen ; Huppertz, Juliana ; Schamp, Christina ; Heitmann, Mark (2019) Comparing automated text classification methods. International Journal of Research in Marketing : IJRM Amsterdam 36 1 20-38 [Article]

This list was created automatically on Wed May 21 07:42:31 2025 CEST